EVALUATION: Question 3

What have you learned from audience feedback?

 

For our music video we didn't focus on our audience feedback dramatically. As we were targeting a niche section of people (NHS privatization opponents) we almost tailor made the video towards them.

 

Due to how much creative freedom we left ourselves we found that we started to create the kind of video that me and Callum would really want to make and see - forgetting to constantly garner feedback from a broader range of people.

We could have done more in terms of a focus group - directed at nurses or those involved in the NHS - and discovered their views, giving us things to amend with our final production.
 

However, I feel that this is an area that we fell behind on and could have included more audience involvement in the project - and will ensure to do this the next time a project comes around due to its importance on the monetary success of the project.