EVALUATION: Audience feedback during the construction stage.

For our questionnaire we learned the following points:

• Our specific genre we chose isn't actually preferred very much by our sample size. Although we attempted to hand out our questionnaires to fans of music who would understand the genre, a lot of them didn't mention it as their favourite/most enjoyable type of music video to watch.
• Hence we are definitely still aiming at a niche audience.
• Our sample range came from people who were mostly in school (as this is who it was easiest to reach) - we did however get one questionnaire back from a friends mum who is a nurse.
• She was impressed with our ambition and recognition of the problems - however didn't enjoy the style of music or find the poster particularly impressive.
• Most students enjoyed the video and, interestingly, were confused on the exact issue. A few people said that it was targeting the junior doctors strike which although isn't targeted - I can understand why people would think that with it being a large topic of conversation currently in the news.
• On average however our video scored a 4/5 on delivering its message - meaning this was something that we conveyed successfully.
• Peoples main 2 favourite sections of the video were the fast circular shot with the businessman and the panning shot with the doctors listening into the old man's pockets. I agree with this as these are arguable some of the clearest videos in terms of shot quality and message strength.
• People's favourite thing about the digipak are:
• the cartoon/animated style of it - one quoted it as "interesting".
• the government political theme carried through it
• the circular matching disk tray
• the text for the title and track list as it was rough and gave off that "ripped out" feel
• People's least favourite thing about the digipak are:
• the quotes overlapping onto the other section
• the fluffly cat logo looks just randomly placed
• the Drunk Abuse font seemed OTT
• the barcode looked unrealistic
• People's favourite thing about the poster are:
• the large backdrop of the performer
• the large logo
• the links to social media
• the "making you sick" falling onto the white cover in the background.
• Peoples least favourite thing about the poster are:
• the font colour against the backdrop (the blue was hard to read)
•  the android and iTunes logos white backgrounds

Overall, I think that there are many things we could improve on that, if we had time, we could go back to and amend. However, I think that overall our products were successful in presenting the genre effectively aswell as having a message twist that forced viewers to think about what they'd seen.