EVALUATION: Audience feedback during the construction stage.

For our questionnaire we learned the following points:

• Our specific genre we chose isn't actually preferred very much by our sample size. Although we attempted to hand out our questionnaires to fans of music who would understand the genre, a lot of them didn't mention it as their favourite/most enjoyable type of music video to watch.
• Hence we are definitely still aiming at a niche audience.
• Our sample range came from people who were mostly in school (as this is who it was easiest to reach) - we did however get one questionnaire back from a friends mum who is a nurse.
• She was impressed with our ambition and recognition of the problems - however didn't enjoy the style of music or find the poster particularly impressive.
• Most students enjoyed the video and, interestingly, were confused on the exact issue. A few people said that it was targeting the junior doctors strike which although isn't targeted - I can understand why people would think that with it being a large topic of conversation currently in the news.
• On average however our video scored a 4/5 on delivering its message - meaning this was something that we conveyed successfully.
• Peoples main 2 favourite sections of the video were the fast circular shot with the businessman and the panning shot with the doctors listening into the old man's pockets. I agree with this as these are arguable some of the clearest videos in terms of shot quality and message strength.
• People's favourite thing about the digipak are:
• the cartoon/animated style of it - one quoted it as "interesting".
• the government political theme carried through it
• the circular matching disk tray
• the text for the title and track list as it was rough and gave off that "ripped out" feel
• People's least favourite thing about the digipak are:
• the quotes overlapping onto the other section
• the fluffly cat logo looks just randomly placed
• the Drunk Abuse font seemed OTT
• the barcode looked unrealistic
• People's favourite thing about the poster are:
• the large backdrop of the performer
• the large logo
• the links to social media
• the "making you sick" falling onto the white cover in the background.
• Peoples least favourite thing about the poster are:
• the font colour against the backdrop (the blue was hard to read)
•  the android and iTunes logos white backgrounds

Overall, I think that there are many things we could improve on that, if we had time, we could go back to and amend. However, I think that overall our products were successful in presenting the genre effectively aswell as having a message twist that forced viewers to think about what they'd seen.

EVALUATION: Questionaire

This questionnaire garnered audience feedback during the construction stage of the dig pack, poster and music video.

EVALUATION: Post on the self evaluation of research and planning.

Planning

I think that our planning was one of the most successful parts of our coursework.

Our initial brainstorm sheets were useful at helping us refine our ideas into smaller shot lists - which we then converted into a shooting schedule where each shoot was mostly separated by location and actors available on the day.

Because of this we were able to use a large cast of people, organize many shoots, have creative freedom in taking "spur-of-the-moment" shots without having to compromise on what we wanted.

The Schedule was particularly useful as we came back to it after login each shot and could evaluation what we were doing, when, and could amend our plans to fit around each over.

 

Research

Our research was also successful but arguable less useful towards the creation of our final product.

My best research was the director study and initial video study as I learnt the conventions of the genre and could draw inspiration for our own video. The student work study was less useful as - although it was full of many conventions and showed us the quality of work which deserved the top marks - the genre conventions didn't tie in well with what we wanted to create.

One downside of the director study also was that as we'd focused heavily on one persons work - I started to be very similar to the kind of video they would create meaning, arguable, it lacked originality.


(This is further talked about in my question 4 evaluation).

Music Video V1

PLANNING: Division Of Tasks

When it came to dividing the tasks me and Callum played to each overs strengths as much as possible.

When it came to a shoot Callum would organised all the actors together and direct the mise en scence for most of the shots (certain days noted in our schedule and shot list I was unable to attend). On the shoot's I did attend my input on mise en scene was simply suggesting further shots which I knew would help from an editing point of view (i.e. this shot from the dinner scene I suggested we did so that we had a safety shot we could cut sections from.)

After any shoot I wasn't at I made sure I sat down with Callum, logged and talked about shots (evidence) and then wen't through the shooting schedule and concept shot list with him. That way I was able to make sure everything was on track and ensured that the shots Callum was taking without my presence were useful. This I believe was effective as Callum is stronger at explaining and organizing large groups of people - and I am stronger at editing/computer skills.

We edited the piece in 8 hours over 2 days as we were fortunate enough to find this time. I primarily edited the clips together and applied any transitions or effects. However, Callum was always with me during the edit - almost directing the edit itself. As we are lucky enough to think along the same wavelength, this ensured that the concepts were coming out the way WE envisioned it. The only sequence in the video that wan't edited by me was the last scenes here:

I also recorded the song myself which I've written about the process here!

PLANNING: Shooting Schedule

Throughout filming we kept a shooting schedule so that we would be able to organised the different actors/props/locations and so on leaving enough time before the deadline.  Below are different dated versions of the file so you can see how we used it throughout shooting.

06th November 2015



13th November 2015



18th November 2015


24th November


03rd December


04th December



11th December


16th December

PLANNING: Concept Shot Lists

Throughout filming alongside Callum's Notes and the shooting schedule we kept a shot list that referred to each specific concept to ensure that we collected enough footage to be able to complete the music video. Below different dated version of the file so you can see how we used it throughout shooting.

18th November 2015


24th November 2015


03rd December 2015


04th December 2015

PLANNING: Premeditated Planning and Risk Assessments

PLANNING: Brightness

After taking the party shots we found out that they came out very dark. Therefore we tried to correct and brighten up the clips.



We applied an adjust effect onto the clip named "Lighting Effects". In the setting we had one light turned on. We tried the spotlight effect and played around with the different radius/intensity settings for it but decided it looked to false.

 

Therefore, we decided to try an Omni light type with default settings (shown left). We found this gave a better spread of light over the clip and can be seen in the before/after video below.

 

 

 

 

 

 

 

 

 

 

 

 

The only downside to brightening the clip in post production is the clip starts to get a slightly grainy texture. However, we think that the effect isn't too extreme in these cases and well intersected with our other incredibly sharply executed clips may work well in context.

This also may suit the genre in keeping with the DIY, slightly rough theme.